My Dream Day Charity Foundation (Minu Unistuste Päev)
At the beginning of the year, a volunteer from the charity foundation got in touch with us. As they are constantly on the look for partners and supporters, our similar essence caught their eye – we want to build up dreams and make them come true. Such kind purpose to build up inner strength in children took us by heart. As our slogan “Kingdom of Dreams” stands for a bold approach to take on life with a positive attitude, we were happy to cooperate.
Colors for Dreamers
We decided to create a whole new model of Earberries. For inspiration, we had the colors from the foundation’s logo – yellow and blue. Through many tests, a dreamy combination of vivid minty green and clear blue emerged as the custom Earberry for My Dream Day. From every Dream Day item purchase, 20% of the sales will go for the benefit to create a dream day for a child, whose childhood may need a boost of fun, play and laughter.
Interview for Ringvaade
For our surprise, the National Television of Estonia was eager to pick up our little project. A truly heartwarming interview was held in the studio of Tanel Veenre. Personal insights into family values and the pursuit of truly wanting to make the world a better place made the oldtown studio a magical setting. Our utmost gratitude for the Ringvaate team, for making the project bigger than we ever hoped.
Watch the video in Estonian below:
Minu Unistuste Päev means My Dream Day in Estonian. They are a charity foundation that makes dreams come true for seriously or chronically ill children who are in treatment at Estonian hospitals. The aim is to offer the children and their families emotional support and stress-relief by organizing individual dream days and family events.