2021 – the year full of the joy of giving

Our joy of giving began in March 2020, when the COVID revealed unforeseen changes in the way we all live and forced us to take a break in almost every area of ​​life. This experience gave us the opportunity to look at life from a new perspective and touched our social nerves.

At that time, with a heavy heart, closing our main store, we immediately decided to increase our online sales and donate 20% of the revenue from online store purchases to the Estonian Food Bank. All around us – probably closer than we think are ones in need.

Today, the Tanel Veenre brand covers more than 20 products, with 20% of online sales revenue going to charity. From the income of 2021, we support the following Estonian organizations: My Day of Dreams Foundation, Bullying Free School Foundation, Estonian Association of Parents of Children with Cancer, Noor Ehe Foundation, and  NPO Parent for the Child. In total, we donated 2,500 euros from last year’s income to these organizations. You can find our charity products here.

Our modest hope to raise 5,000 euros from the sale of jewelry for Ukraine has already risen up to 30,000 euros, which we have donated to the Estonian Refugee Council, Red Cross, and the Ukrainian Cultural Center, 10,000 euros each. We are grateful and will continue to donate to Ukraine!

We are also pleased to support the school journey of the 9-year-old Ugandan girl Kagoya Sauda through the Little Bridge Foundation, for whom we purchased school supplies and cover the costs of schooling on a monthly basis.

The opportunity to give back the good part experienced is actually a privilege. We are deeply grateful to everyone who has helped us to help others.

We will continue with the charity this year as well. You can find our charity jewelry here.